Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says. From Pro Filt’r Soft Matte Foundation, Hydrating Foundation & Powder Foundation that changed the game with 50 inclusive shades, to the fan-fave concealer and setting powder, to the wide shade range of cream blush, Fenty Beauty products are designed to feel lightweight and love to be layered. Starting with Fenty Beauty foundation, face primer and Gloss Bomb, she launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best-of-the-best in beauty-and still seeing a void in the industry for products that performed across all skin types and tones.
